Little Monsters -Design Challenge

Little Monsters is a vitamin fruit drink for kids, offering a range of delicious, natural fruit flavoured drinks in handy, kid sized 300ml squeezy bottles.

The client was looking for a brand and packaging refresh. They were keen to create a series of characters, which can double up as brand mascots, helping to build trust and loyalty with the brand, and giving the kids something to engage with in their marketing output.

Naturally the brand name lends itself well to featuring a series of fun, cheeky monsters, but the client wanted them to have some relation or visual association to fruit and/or the health benefits of the drinks.