Translink - Private Coach Hire AD

I was given the opportunity to design an advertisement to promote Translinks private coach hire business.

The only requirements given to me for this brief to design this advertisement, was the text that was to be included along with the picture, which had to be edited to change the colours of the stripes on the bus to update them to the company’s new colours.

After preparing a variation of designs, I decided to go with this one, as illustrated.
For this design, I replicated the brands swoop for the top and used the colours of the Translink Travel Centre and the Ulsterbus Tour coaches. After showing this design to the other Graphic Designers they were very pleased with it and passed it to the line manager who also being very happy approved it and sent it to print.