Zuno - Iced Tea

ZUNO Fruit Teas offer a variety of unique, fair trade fruit tea blends from across the globe. Unlike many of ZUNO’s contemporaries, ZUNO are purposely trying to attract a younger audience. Fruit tea is typically considered a slightly more mature choice of drink for middle aged and older adults, but ZUNO are trying to break this perception and get younger people enjoying the healthy benefits of  fruit tea! 

The aim of this brief was to create a fun, playful, and most importantly youthful brand identity for ZUNO. The client is keen to explore some playful pattern work or illustration to use across their product packaging.